On 21st April 2015 your company website may be seriously impacted in Google’s search rankings if it fails their ‘mobile friendly test’. Go to their tool to try out your site at: http://goo.gl/xqjSRT
This reflects the changing patterns of web consumption and access with 80% of people now accessing the web on a mobile device or tablet,
Google have flagged up to sites which need to improve and they provide a Webmasters Mobile Guide to help any on catch up. The advantage for those who tick the box is that your website will be identified with a ‘Googlebot’ ‘mobile friendly’ tag.
The key criteria are that your site:
• Avoids software that is not common on mobile devices, like Flash
• Uses text that is readable without zooming
• Sizes content to the screen so users don’t have to scroll horizontally or zoom
• Places links far enough apart so that the correct one can be easily tapped
Amicus ITS have got their “Awesome!” thumbs up result. What is yours?