When is a Pro not a Pro?

iPad Pro

This week Apple unveiled their much rumoured iPad Pro, a larger iPad, equipped with a 12.9” screen with optional accessories for attachable keyboard and stylus dubbed the ‘Apple Pencil’.

• The look of the new iPad Pro with its larger size, especially when attached to its keyboard cover looks much like Microsoft’s Surface Pro line. The big difference here is in its operating system. The iPad pro like all previous models runs on the company’s mobile iOS platform, instead of the desktop platform OSX. This means you will still be unable to use full desktop software like Photoshop or Xcode.
• Apple boasts desktop-class performance, but when limited to mobile Apps you may not see the benefit of this as an end user.
• The extra performance also enables two applications to be run at the same eg. Mail and Word.

The argument for it becomes more difficult though when you consider the iPad Pro actually costs more than a Microsoft Surface.

Justifying the purchase for this new iPad will be a difficult tasks, it is likely aimed at the Apple faithful who already have all the Apple kit, but why purchase the Pro when a MacBook (which can run full desktop software) can be obtained for almost the same price?

There will be specific, niche markets that will reap the benefits of a larger iPad with a pressure sensitive stylus, such as graphic artists, but they will be limited to the mobile App versions of Adobe’s software instead of their full desktop Creative Cloud suite.

It feels like Apple has missed a huge opportunity here, not only in enabling iPads to run full desktop software, but also bringing OSX into businesses which have already iPads.

New Year, New Technologies

With so much information in the public domain it’s difficult to get a snap shot of the areas which are important and how it affects you, so here’s my breakdown for the week.

Gartner Says Worldwide IT Spending Forecast to Reach $3.7 Trillion in 2013

Worldwide IT spending is projected to total $3.7 trillion in 2013, a 4.2 percent increase from 2012 spending of $3.6 trillion, according to the latest forecast by Gartner, Inc. The 2013 outlook for IT spending growth in U.S. dollars has been revised upward from 3.8 percent in the 3Q12 forecast.  Time to increase marketing expenditure!

NHS needs to embrace future technologies

This week Health Secretary, Jeremy Hunt, stated that the NHS needs to embrace future technologies in order to improve patient care and reduce costs.  This comes as no surprise as many other industries are beginning to see the substantial rewards associated with using advancing technologies.  By doing this we believe embracing future technologies enables the NHS to reduce costs, free up hospital bed space,  practioners time, whilst offering a vast range of new healthcare solutions.

CES 2013

At this year’s annual Consumer Electronics Show (CES), Lenovo demonstrated its sought after preview of the new Idea Centre Horizon Table PC, a 27-inch all in one desktop with around the house portability.  This new product has been especially designed for multiple use, where up to four people can use the device at any given time.  It is to be seen if this design can be used in a wide range of environments, which one maybe the hospitality industry.

2013: make or break for Blackberry

RIM has been busy creating its new touchscreen OS for Blackberry’s upcoming phone and tablet.  BlackBerry 10, which is expected to be released worldwide this quarter, has the support of all major UK and US carriers.  This is a good start for the upcoming platform, however, we believe this is truly the make or break year for RIM whose market share has been falling steadily over the past few years.

Cloud Computing in 2013

The Government have announced their plans to pledge £5 million in R&D to address the perceived issues hindering the adoption of cloud computing.   We envisage, with the help of this Government funding scheme, this year organisations will begin to let go of their security qualms and the adoption curve for cloud computing will take off.