What does the future of Windows Mobile look like?

Lumia 950 XL
Microsoft who originally launched their first smartphones back in 2002, compared to both Apple and Google (launching in 2007 and 2008 respectively) have been in the smartphone game a lot longer than their main competitors, but looking at their current marketshare they look more like the underdog.

By 2007, Microsoft’s smartphone platform was the most popular in the US, but this quickly faded after Apple and Google entered the market.  Today, these numbers are at an all-time low with US marketshare of Windows Mobile (and Windows Phone) down from 4.8% in early 2015 to just 1.6% at the end of December 2015. In the UK, Microsoft is in a much healthier position of 9.2% with iOS at 38.6% and Android taking the lions share with 51.9%.

With Microsoft continuing to struggle in its home turf and its marketshare slipping away in spite of the launch of its new Windows Mobile 10 platform and phones late last year, the question again arises – what does the future of Windows Mobile look like to Microsoft?

Despite both the loss in marketshare and revenue from Windows Mobile, taking a look at Microsoft’s more recent tablet-laptop hybrid Surface Pro may provide some answers.

In their recently announced quarterly fiscal results they revealed an impressive $1.35 billion in revenue generated by their Surface line, up from $1.1 billion the same time last year.  The now very successful Surface line is headed by Panos Panay who also recently took the lead on their Windows Mobile division. The most recent Microsoft flagship phones the Lumia 950 and Lumia 950 XL launched under his leadership, however they would have been designed and developed before this time. On its announcement, the new feature which had the most time under the spotlight was Continiuum, which lets you plug up the phone to a monitor, keyboard and mouse and use it like a PC. The apps you have access to in this mode are the same as those available when using a phone and these will scale as needed to the screen plugged in.

Looking ahead to where the future of Windows Mobile lies, there have been rumours for some time of Microsoft working with Intel to get Windows Mobile working on x86 processors (the same ones that power their laptops and PCs) and even more recently x86 support was listed on their manufactures design guideline specification for Windows Mobile, although this information has since been pulled from their site.

With Panos Panay currently developing future Windows Mobile devices, alongside the next Surface models, we may see the next Windows Mobile flagship branded with the Surface stamp, reserving the Lumia name for both low and mid-range devices in the future.

A Surface flagship phone could see a Surface-like premium metal build and include an x86 processor, meaning when in Continuum mode, it can also run full PC applications in addition to scaling mobile apps.  As well as using full PC apps on your phone, a more unified brand could make Microsoft flagship phones easier to market and sell to consumers with the simpler name ‘Surface Phone’ compared to the current ‘Lumia 950’.

The future of Windows Mobile may look bleak now, especially in the US, but with such a heritage with smart devices and the very successful launch of Windows 10 on PCs they can’t be dismissed.

Lots to shout about at Microsoft’s Autumn NY Windows 10 event

microsoft_surface_book

This week Microsoft held its Windows 10 device event showcasing their latest and greatest for both consumers and enterprise.

• The event kick started with their entertainment platform Xbox, with Windows 10 coming to Xbox One later this year. It brings improved user experience, performance and the ability to run their previous generation of software which has been their most requested feature since launch.

• Next was a new HoloLens demo: the presenter used a new hand held controller whilst wearing the device and battled augmented reality robots live on stage. Visually this was very impressive for an untethered device (ie. Not connected to a PC).  After this the development kit was announced for Q1 2016 with a price tag of $3000.

• The focus then was on fitness with the unveiling of Microsoft Band 2. The new band features a sleeker design with curved screen and new Barometer which measures elevation for more accurate “caloric burn” readings.

• Multiple Microsoft phone announcements followed with the Lumia 550, 950 and 950XL. The two 950’s were the real attention grabbers and feature high performance with liquid cooling and twin antenna for greater connectivity.  Continuum (connecting Windows 10 phone to keyboard and screen through a dock + mouse to use as a PC.  USB memory sticks and hard drives can also be used and in this mode the interface looks and feels like any other PC, at the same time the phone can still be used as a phone.

• From phones to tablets, Surface was next. The Surface Pro 4 us announced with a larger screen, without increasing the size of the device, thanks to smaller bezels. The new Surface is also thinner, more powerful and with better battery life.  Also included is a more advanced stylus with 1-year battery and a new improved, but still optional keyboard with bigger trackpad, separated keys and a fingerprint scanner. These new accessories can also be used with last year’s Surface Pro 3.

• Next Microsoft borrowed the Apple “one more thing..” to announced a new product entirely called the Surface Book. This device is a premium laptop, which you can also rip the screen off to use as a tablet. The base also contains additional computing and graphic processing adding up to 2x the performance of a Mac Book Pro.

All in all, Microsoft announced a lot this week in New York and won the attention and rare applause of their sceptical industry audience . Microsoft is now selling a very compelling ecosystem of not just software and services but also hardware tailored to both. It has a tremendous battle ahead with its rivals, but they have certainly put their best foot forwards to bring genuine intrigue and excitement which was arguably lacking from many recent tech events by Microsoft, Google and Apple.