Amazon’s Cloud Drive finally includes File Synching
Amazon who holds more Cloud market share than both Google and Microsoft have finally added a file synching feature to Cloud Drive. Cloud storage services are a hugely competitive sector and with Google Drive having suffered 3 service fallouts recently lasting up to 3 hours, it could mark an opportunity for Amazon to promote their alternative further. Amazon’s main differential with Cloud Drive in addition to its vast access to users, is its incorporation into the Kindle Fire tablets. This has helped Amazon gain market share. In conclusion the Cloud storage war will be decided not only on features, but the depth and reach to users and its integration onto different mobile platforms.
ICO compulsory audits of the NHS
The NHS is described as having “significant and widespread data protection compliance concerns” in a consultation document, based on an ICO submitted business case. The Government is investigating making data protection auditing compulsory for the NHS. Currently when a serious data protection problem occurs and is exposed, organisations often do not submit to an audit. ICO reveal that only 53% of NHS organisations referred for audit agreed to it, compared to 71% across the whole public sector. Compulsory audits for the NHS will be the right move to increase patient confidence in what is one of the UK’s largest and most important data control areas.
Windows Phone 123% growth
This week Kantar released its latest data of smartphone market share including data for the UK. Over the last 12 months Windows Phone has shown 123.3% growth in the UK, officially making Microsoft 3rd for Smart Phone market share behind Google and Apple, while Blackberry sits in 4th. This surge of customer interest in Windows Phone is likely due to the launch of Windows Phone 8 and a large marketing campaign, still on-going by Microsoft and Nokia. We predict over the next 12 months Windows Phone will see further growth, while both iOS and Android take the hit to make this happen.
IT Outsourcing on the up
In a recessionary market where cost-savings have included bringing services inhouse, one exception may be the ever increasing outsourcing of IT services. A recent study by Bluewolf (a global business consulting firm), found that out of 200 IT decision makers, 32% said they planned to increase IT outsourcing in the next 12-18 months. Additionally 48% believed they would be hiring more contractors vs full time staff. The ability to capture the best talent managing the latest technology, allied to elasticity of workforce, mobile application assistance, infrastructure support services, cloud data management and disaster planning tailored to a company’s needs will be fundamental to providing the necessary resilience and business continuity to firms in a fast changing commercial environment.